ADIDAS ORIGINALSTEAMGEIST

adidas and NTS joined forces once again for a collaboration that celebrated the connection between music and football, ahead of the Euros 2024.

Brought to life by SOUP.WORLD, the collection pulled inspiration from the iconic 2006 World Cup Teamgeist kit, and included five limited-edition jerseys that were inspired by cities with unique ties across football and music – London, Barcelona, Berlin, Marseille, and New York.

As well as lookbooks shot in London and Marseille featuring talent including Djibril Ciseé and DJ EZ, we launched the collection with a series of day-to-night activations across the five key cities.

During the day, we hosted black market-inspired bootleg pop-ups at secret locations to gift free jerseys to the public. By night, we threw parties with live performances from local talent including the likes of Zamdane and La Zowi.

Listen to more here on NTS.